Curate Your Content
This post is part 2 of a 6 part series on branding that will be featured exclusively on the Successher blog.
The majority of modern businesses have a social media presence of some kind. However, what’s more, important than having a place to post, is knowing what to post. This is why it’s important to curate your content. Here are 3 quick tips to help you decide what should go on your social media.
1. Limit personal information: Selfies, shots of what you had for lunch (or your family, pets, new purchases, etc.), rants, raves, and content from any online quiz or game are all examples of the types of things that shouldn’t fill your professional feed. You may think that these things help you appear as related but in reality, they can be a signal for some people that you’re not serious about your business. Even if you’re the owner of a lifestyle brand that relies on your persona as a driving force that doesn’t give you a pass to post anything and everything. Look to personalities like The Pioneer Woman-Ree Drummond and The Militant Baker as examples of how to create a branding friendly balance.
2. Mix it up: Obviously, as a business owner you should be posting about your business on social media, but that isn’t the only thing you should be posting about. In addition to information about your products or services also share other information with your followers. What this information is will depend heavily on your brand because it should be something that would likely be interesting to your core consumer. For example, if you run a cosmetics company you may post an article dealing with the shelf life of different types of make-up as a PSA to your followers. Similarly, look for ways that you can do cross-promotions with other businesses in a way that works for you both since, in addition to giving you some content, cross-promotions also have the added benefit of potentially broadening your customer base.
3. Brand your images and videos: Any images or videos that you post on social media that you take yourself or have created for your business should be branded with your business name or logo. Place this information in a place where it’s clear but not overwhelming and do it in such a way that it can’t be cropped out. This is an easy way to keep your page looking cohesive.
As a bonus tip, be sure to be consistent. No matter how well curated your social media is the impact is lost if you fail to post on a regular basis.